SEO Training Courses
- Moz Beginners Guide to SEO
- Distilled U SEO 101 & Further SEO
- The Art of SEO (textbook)
- Google SEO Starter Guide
- Search Engine Land SEO Guide
Primary SEO Tools
- Google Analytics
- Google Webmaster Tools
- Bing Webmaster Tools
- AHREFS
- Screaming Frog
- Advanced Search Operators