![\"\"](\"https:\/\/wallacegraphics.com\/wp-content\/uploads\/2024\/03\/pantone-shoes.jpg\")
<\/h3>\n![\"\"](\"https:\/\/wallacegraphics.com\/wp-content\/uploads\/2024\/03\/pantone-208x300.jpg\")
\u201cMay you live in interesting times\u201d can be seen as a blessing or a curse.\u00a0The \u201chighly unusual times we continue to find ourselves in,\u201d according to Vice President Laurie Pressman, shaped the Pantone Color Institute\u2019s selection of its 2024 Color of the Year, Peach Fuzz.<\/p>\nPressman describes Peach Fuzz as \u201cnestled between pink and orange.\u201d \u201cHeartfelt,\u201d \u201cnurturing,\u201d \u201ccomforting,\u201d \u201ccompassionate,\u201d and \u201cwelcoming\u201d are other words she uses in discussing the soft, warm shade. It won\u2019t jump out at you from a store shelf or a newsstand the way the previous two Colors of the Year, 2023\u2019s Viva Magenta and 2022\u2019s Very Peri, might. Instead, it quietly invites you to come closer and get to know it better.<\/p>\n
Viva Magenta was described as \u201cexpressive of a new signal of strength.\u201d Very Peri, the first-ever hue Pantone created specifically for its Color of the Year, was deemed as having a \u201cspritely, joyous attitude and dynamic presence.\u201d While those colors were vivacious and bold, Peach Fuzz taps into what Pressman says is \u201can increased focus on community and people across the world reframing how they want to live and evaluating what is important: that being the comfort of being close to those we love.\u201d You\u2019d have to go back to the 2016 Color of the Year\u2014which was actually two colors, Rose Quartz and the dreamy blue Serenity\u2014to find a selection that emphasized tranquility and comfort to a similar degree. Pantone Color Institute\u2019s executive director at the time, Leatrice Eiseman, said that the two colors reflected \u201cconnection and wellness as well as a soothing sense of order and peace.\u201d<\/p>\n
That description could apply to Peach Fuzz as well. More than the cooler-in-tone Rose Quartz and Serenity, though, this year\u2019s color is warm and intimate, ideal for brands that want to communicate a sense of closeness and caring. Motorola, an official partner of the Pantone Color of the Year, plays this up with the Peach Fuzz edition of its Razr phone, which it says highlights \u201cthe importance of shared moments to build connections.\u201d Fellow official partner Polaroid, referring to its limited-edition i-Type film pack, which surrounds photographic images with a Peach Fuzz border, declares that the hue \u201chelps photographers incorporate colorful feelings of togetherness and comfort into their craft.\u201d Insurance companies, day care centers, and veterinarians are just a few of the other businesses that might consider incorporating the color into their palette.<\/p>\n
Peach Fuzz\u2019s gentle warmth, what Pressman calls its \u201cmessage of caring and sharing,\u201d also appeals to a sense of altruism and idealism, making it useful for cause marketing. For that reason, it\u2019s especially fitting that Cariuma is once again the Pantone Color of the Year\u2019s official footwear partner, offering four styles that pair Peach Fuzz with white. Sustainability is a cornerstone of Cariuma\u2019s brand; among other initiatives, it plants two trees in the Brazilian rainforest for every pair of sneakers it sells\u2014 and it has planted more than two million trees so far.<\/p>\n
<\/h3>\nWhile the pinky-orange hue and even its name evoke soft, sweet comfort, Peach Fuzz \u201cis a more versatile shade than one might imagine,\u201d Pressman insists. Yet another Color of the Year 2024 partner, cosmetics company Shades By Shan references that versatility with its Lip Shine, noting that the limited-edition product \u201cenhances every individual\u2019s warmth and natural beauty,\u201d regardless of skin tone.<\/p>\n
For its part, Pantone has created five palettes that include the color among various other hues, to differing effects. The Peach Plethora palette is what you\u2019d expect: a range of peachy shades, from off-white Pristine to full-blown Georgia Peach, for maximizing the openness and friendliness of Peach Fuzz. Other palettes spotlight other aspects and potential uses of the Color of the Year. The Libations palette, for instance, complements Peach Fuzz with more urbane colors such as yellow-brown Sauterne, red-brown Marsala, and muted-violet Grapeade, playing up its \u201cquiet luxury\u201d affinity. With its pinks, oranges, blues, and blue greens, the Pairings palette underscores the playful, youthful elements of Peach Fuzz. More eclectic are the Flavor-Full and Hybrid Hues palettes. The former, which runs the gamut from deep Blueberry to quiet Green Banana, \u201clends itself to complex and engaging color combinations,\u201d according to Pantone. The latter consists of colors such as Jade Green and the purplish-brown Myristica, which wouldn\u2019t seem to work with Peach Fuzz, but nonetheless do.<\/p>\n
All of which supports Pressman\u2019s contention that Peach Fuzz is indeed versatile, even chameleonlike. It can hint at nostalgia\u2014suitable for a time when grandmillennial coziness continues to be in vogue and art deco sleekness is making a comeback. Yet it has a \u201cgentle lightness and airy presence that lifts us into the future,\u201d as Pressman says, and it can lend an analog warmth to cool digital assets. It can skew sophisticated or sweet, aspirational or accessible, all while demonstrating that a whisper can be at least as attention-grabbing as a shout. And what brand or business doesn\u2019t want to make use of a color like that?<\/p>\n
This article originally appeared in FULL CIRCLE as syndicated content and is subject to copyright protections.<\/em> All rights reserved. Image(s) used under license from Shutterstock.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":" [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″…<\/p>\n","protected":false},"author":13,"featured_media":2230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[76,68],"tags":[],"class_list":{"0":"post-2229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-full-circle-q1-2024","8":"category-full-circle"},"yoast_head":"\n