{"id":1763,"date":"2020-02-25T15:03:00","date_gmt":"2020-02-25T20:03:00","guid":{"rendered":"https:\/\/wallacegraphics.com\/?p=1763"},"modified":"2020-03-09T15:10:01","modified_gmt":"2020-03-09T20:10:01","slug":"the-value-of-direct-mail-coupons","status":"publish","type":"post","link":"https:\/\/wallacegraphics.com\/the-value-of-direct-mail-coupons\/","title":{"rendered":"The Value of Direct Mail Coupons"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"blob:https:\/\/wallacegraphics.com\/88194df9-0741-4c30-b018-bcc2336ab461\" alt=\"\"\/><\/figure>\n\n\n\n<p>A smart coupon marketing\nstrategy can play an enormous role in the success of direct mail campaigns.\nFurthermore, done the right way, it can be a very profitable exercise that\ndrives new customers to your business. <\/p>\n\n\n\n<p>You might think coupons are\nold school, outdated, and not worth the effort, but that certainly isn\u2019t true.\nIn fact, research shows that most (about 96%) Americans use coupons \u2013 maybe not\nall the time, but sometimes. Everybody likes a good deal, and if a coupon\noffers a discount, you\u2019re going to get takers. And it doesn\u2019t matter who they\nare, how much they earn, what sort of education they have, or even how old they\nare.<\/p>\n\n\n\n<p><strong><em>Here are some surprising statistics that show just how varied the direct mail coupon market is:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Wealthy\nConsumers <\/strong>About 50% of people who earn at least $150,000 per annum use\ncoupons at least 50 times a year. That\u2019s roughly once a week. Surveys indicate\nthat anyone in a household earning $100,000 or more is twice as likely to use\ncoupons than households that bring in less than $35,000. They might buy more\nexpensive products, but they will still use coupons to get a discount to save\nmoney. <\/li><li><strong>Consumers\nwith a College Education <\/strong>A survey undertaken by a company that\nspecializes in coupons shows that those with a college education are 78% more\nlikely to use coupons that those without a college education. Whilst no\nspecific reasons are cited, if you\u2019ve got access to people with qualifications,\nadd them to your next direct mail coupon campaign.&nbsp; <\/li><li><strong>All Ages\n<\/strong>There\u2019s\na general misconception that elderly folk are the ones that use coupons the\nmost. Rather, young adults aged between 18 and 34 are even more likely to use\nthem. There is evidence that millennials are more likely than anyone else to\nuse coupons to plan their shopping sprees. According to an American advertising\nfirm, Valassis and market research firm, Ipsos, more than 90% of millennials in\na survey they undertook increased their use of coupons. Most seem to find and\nshare them via social media. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why You Should Include Coupons in Your Direct\nMail Campaigns<\/strong><\/h2>\n\n\n\n<p>According to various studies,\nmany customers regard coupons as a kind of reward for doing business with\nparticular brands. Many will even switch brands just because of coupon\nofferings, especially when the discount offered is around 25%. By offering\nworthwhile coupons, you can keep your loyal customers and maybe steal a few\nfrom your competitors. <\/p>\n\n\n\n<p>Another important factor is\nthat coupons provide businesses with the opportunity to track the response rate\nof customers who have been targeted. You can also use them to link sales made\nas part of the direct mail campaign as a whole, which will provide you with the\nability to calculate an ROI more accurately. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Products do People Use Coupons to Buy?<\/strong><\/h3>\n\n\n\n<p>While it is true that many\npeople use coupons to buy products they are familiar with, the statistics show\nthat as many as 86% are prompted to try new products and services when offered\ncoupons. <\/p>\n\n\n\n<p>The type of product or\nservice varies, but it seems that about 60% of coupons are for non-food items\nincluding office supplies, cleaning products, and clothing. They are\nparticularly popular with restaurant-goers.<\/p>\n\n\n\n<p>While traditional coupons are\nprinted, today online coupons are also gaining ground, together with mobile\ncoupons. This is another important consideration.<\/p>\n\n\n\n<p>Ultimately, regardless of the\ntype of coupons you send out, it is important not to make assumptions about who\nwill respond to coupons and who won\u2019t. It doesn\u2019t matter how old they are, what\neducation they\u2019ve achieved, or how much they earn, people love getting good\ndeals. <\/p>\n\n\n\n<p>There is no doubt that\ncoupons will help all kinds of businesses attract new customers and keep those\nthey already have. If you\u2019d like to add coupons to your direct mail campaigns,\ncontact Wallacegraphics. We are the direct mail experts and will have you\ncovered from printing to postage and mailing. Call us today! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A smart coupon marketing strategy can play an enormous role in the success of direct mail campaigns. Furthermore, done the right way, it can be a very profitable exercise that&#8230;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1763","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blog"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Value of Direct Mail Coupons - Wallace Graphics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wallacegraphics.com\/the-value-of-direct-mail-coupons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of Direct Mail Coupons - Wallace Graphics\" \/>\n<meta property=\"og:description\" content=\"A smart coupon marketing strategy can play an enormous role in the success of direct mail campaigns. 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