{"id":1732,"date":"2019-06-26T12:00:14","date_gmt":"2019-06-26T17:00:14","guid":{"rendered":"https:\/\/wallacegraphics.com\/?page_id=1732"},"modified":"2023-05-15T16:20:05","modified_gmt":"2023-05-15T21:20:05","slug":"custom-printed-sell-sheets","status":"publish","type":"page","link":"https:\/\/wallacegraphics.com\/direct-mail\/custom-printed-sell-sheets\/","title":{"rendered":"Custom Printed Sell Sheets"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#dd3333″ bg_image=”1911″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_column_text css=”.vc_custom_1661475657866{margin-bottom: 30px !important;}”]\n

Custom Product Sell Sheets<\/h1>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”advanced” column_border_style=”solid” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-xs-12″ gradient_type=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”1841″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Printed sales sheets are like a salesperson on paper<\/h2>\n

Printed sell sheets are very useful when you want to promote a new or existing product as a standalone piece . You want to include all of the information that a prospect would need to make a purchasing decision.<\/p>\n

A sell sheet typically includes quality product photos, diagrams, descriptive text, specifications, offers and your contact information.<\/p>\n

Sell Sheets can be distributed in a number of ways. One or more can be used to create a sales or media kit, handed out at a trade show or used a part of a direct mail campaign to prospective buyers.[\/vc_column_text][image_with_animation image_url=”2021″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” constrain_group_1=”yes” constrain_group_2=”yes” alignment=”center” border_radius=”20px” box_shadow=”medium_depth” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”4%” margin_bottom=”4%” margin_left=”4%” margin_right=”4%”][vc_column_text]\n

Wallace Graphics is Ready to Help<\/strong><\/h3>\n

At Wallace Graphics we have years of experience printing sell sheets and all the elements for your sales kit. We\u2019d be happy to help you with your next print project. Let\u2019s talk.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

5 Tips to Creating a Successful Sales Sheet<\/h3>\n[\/vc_column_text][toggles style=”minimal”][toggle color=”Default” heading_tag=”default” title=”#1 Research”][vc_column_text]The first step is deciding the layout of your sell sheet. Start by going to your competitor\u2019s websites and see if they have downloadable PDFs. Another option is a Google Images search to how other sell sheets are designed inside and outside of your industry.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” title=”#2 Layout”][vc_column_text]The front of your sell sheet should include your logo and headline, which can be a unique selling point, special offer or the brand and model type. Next, include one or more quality photos of the product. A photo of the full product along with close-up photos of its feature will add interest. Often a short description and your contact information is added to the remainder of front.<\/p>\n

The back should include secondary information like the product specifications, full list of features, SKU and UPC information. Testimonials can also be included to reinforce your product.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” title=”#3 Brand It”][vc_column_text]You already have a logo, brochure, business card and a website. Make your sell sheets look like an extension of your brand with the same style, colors and text of your other brand assets.
\n<\/strong>[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” title=”#4 Call-to-Action”][vc_column_text]Include a discount or limited time special offer if it\u2019s appropriate for your product. If you\u2019re a manufacturer and you\u2019re targeting a distributor, \u201cFree Freight on Orders Over $5,000\u201d. It\u2019s critical to motivate your audience to respond.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” title=”#5 Printing”][vc_column_text]The most popular size for sell sheets is letter-size, and they are generally printed on a heavy text or cover weight paper. Keep the viewer in mind, so focus on readability. Place text in the white or light colored areas of the sheet. A satin or matte finish will prevent glare and you can accentuate important areas with a spot coating.
\n<\/strong>[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”1839″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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